Francesco Olivo Book a consultation

Websites, SEO & AI Solutions for SMEs

Websites, SEO and Artificial Intelligence to Grow Your Business

I design digital strategies, websites and automated systems that help SMEs and professionals increase visibility, attract new customers and simplify their work.

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Websites and e-commerceSEO and AI SearchGoogle and Meta AdsCRM and automation
Diagram of a digital system connecting website, campaigns, CRM and automation

The starting point

The digital tools are already there. What is missing is the link between them.

In most businesses the website, the campaigns, social media and contact handling run separately. The result is duplicated work, lost enquiries and data that says nothing.

  • The website gets visits but generates no enquiries.
  • Poor visibility on Google for the searches that matter.
  • Campaigns are running but results are not measurable.
  • Prospects are managed manually, from memory.
  • Enquiries left without an answer or without follow-up.
  • No clear idea of where and how to integrate artificial intelligence.
  • Data and conversions tracked incorrectly.

The solution

One point of contact for strategy, technology and measurement

I work as both consultant and builder: we define the strategy together and then I implement it, from the website to the campaigns, from the CRM to the automations and conversion tracking.

That avoids the most common problem: separate suppliers each optimising their own piece, with nobody accountable for the overall result.

The practical benefit is consistency. The website says the same thing as the ads, contacts enter the CRM with their source attached, and every activity is measured against the same criteria.

More about how I work

Services

Eight areas of work, one single project

Each service can be delivered on its own or combined with the others, depending on your goals and priorities.

All services

How I work

Five phases, in this order

The same sequence applies to a website, a campaign and an automation project. It keeps decisions traceable and avoids work done for its own sake.

Analysis

I study your market, your competitors, the data you already have and how enquiries reach you today. Without analysis, every decision is guesswork.

Strategy

We define measurable goals, priorities and budget. We decide what comes first and what can wait, in a written plan you can actually read.

Design

Structure, content, interfaces and conversion paths are designed before a single line of code is written or a campaign goes live.

Implementation

I build the website, campaigns, automations and tracking, with quality checks on speed, accessibility and data accuracy.

Measurement and optimisation

We review results with real data and act where it matters. The work does not end at launch.

Why work with me

How I work, in practice

  • A single point of contact for strategy and technology, with no handovers between suppliers.
  • Solutions designed around the real needs of the business, not around fixed packages.
  • Focus on conversions: every page and every campaign has a stated objective.
  • Measurement of what is done, with verifiable data.
  • Integration between website, campaigns, CRM and automation.
  • Direct support, without intermediaries.
  • An approach built for SMEs, professionals and local businesses.
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Portrait of Francesco Olivo, digital consultant
Francesco Olivo — web marketing, SEO and AI consultant

How we work together

Based in Italy, working remotely

I work with businesses and professionals remotely: online meetings, shared documents and direct access to the project’s tools. Distance does not change the method — analysis, strategy, delivery and measurement follow the same phases either way.

Time zones and language are agreed at the start. Written summaries after every call keep decisions traceable for everyone involved, including colleagues who were not in the meeting.

Do we need to be in the same city?

No. Websites, SEO, campaigns, CRM and automation are designed and managed remotely with no loss of quality.

In-person meetings help during the initial analysis and when several people inside the company need to be involved. For everything else a scheduled call is faster than travelling.

Projects

Platforms in development

I am building a set of vertical management platforms for sectors where daily work still runs on spreadsheets and phone calls. Releases are planned over the coming months.

In development

Wedding planner platform

Clients, suppliers, budget, deadlines and the running order of every wedding in a single event record.

Wedding planner platform
In development

RistoApp

QR-code digital menu, table booking, delivery and takeaway in one system.

RistoApp
In development

Festival management

Connected tills, orders routed to stations, stock, volunteer shifts and till closing per evening.

Festival management
In development

Custom platforms

When the process is specific, I design the application and the dashboard around your needs.

Custom platforms
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Let’s turn your digital presence into a growth tool

Tell me about your project. We will look at your goals, obstacles and opportunities together and identify the most effective solution.

Let’s talk about your project