Traceable enquiries
Forms, calls and chats connected to tracking, so you know where every contact came from.
Web Design & E-commerce
Websites and online stores designed to generate enquiries and sales
A website is not there to look good. It is there to make clear what you do, who you do it for and why someone should choose you. I build business sites, professional sites, online stores and landing pages that work for your company every day.
What makes a website generate enquiries?
A website generates enquiries when every page has one stated goal, a message that can be understood in a few seconds and one obvious action to take. Design affects trust, but information structure and loading speed decide whether a visitor ever reaches the contact form.
In practice this means deciding first what questions a visitor arrives with, in which order they meet the answers and what evidence they need in order to trust you. Layout, colour and imagery come after that. Performance is part of the same decision: light pages that stay stable while loading reduce drop-offs, particularly on mobile.
Who this is for
- SMEs presenting several services or product lines.
- Independent professionals and practices that win clients by appointment.
- Local businesses receiving enquiries by phone, form and messaging.
- Retailers selling online and connecting the store to stock or ERP.
The website is where every other activity lands: explore SEO for small businesses to make it findable, or see how conversions are measured before investing in campaigns.
Problems I solve
What usually gets in the way
- The site gets visits but very few enquiries.
- Pages load slowly, especially on mobile.
- The content does not clearly explain services, pricing and differences from competitors.
- Changing a single line of text always requires someone else.
- The store gets traffic but carts are abandoned.
- Nobody is taking care of updates, backups and security.
The solution
How I approach it
I start from commercial goals, not from a template. We define what the visitor should do, what information they need in order to decide, and in which order they should meet it.
The site is then built with clean code, semantic structure, optimised images and an admin panel you can actually use on your own. Every page has one goal, a clear headline and a consistent call to action.
For online stores I work on product pages, checkout, shipping, payments and integrations with your CRM or management software, monitoring the exact points where people drop out.
What is included
Activities included in this service
- Multi-page business websites
- Websites for professionals and practices
- WooCommerce online stores
- Landing pages for advertising campaigns
- Responsive design verified from 320 px to large desktop screens
- Speed and Core Web Vitals optimisation
- Conversion optimisation: structure, forms, micro-copy
- Integrations with CRM, ERP, payment and booking systems
- Security, backups, updates and ongoing maintenance
- Training on how to manage the site yourself
Concrete benefits
What changes for your business
Real speed
Optimised images, lean code and a sensible loading order for every resource.
Independence
You can update text, pages and products without waiting for someone else.
A solid SEO base
Correct structure, heading hierarchy and structured data from the development stage.
Comparison
Business website or landing page?
| Aspect | Business website | Landing page |
|---|---|---|
| Purpose | Present the whole business and cover several needs and decision stages. | Obtain one single action from a defined audience, usually an enquiry or a booking. |
| When it fits | You need organic visibility, credibility and a stable reference for clients and suppliers. | A paid campaign is running, or a new offer needs testing quickly. |
| Limits | Longer to build; requires content for every service. | Covers one message only; without paid traffic it stays largely unvisited. |
| Together | They coexist: the site builds authority over time, while landing pages capture campaign traffic instead of dispersing it across the home page. | |
How I work
Five phases, in this order
The same sequence applies to a website, a campaign and an automation project. It keeps decisions traceable and avoids work done for its own sake.
Analysis
I study your market, your competitors, the data you already have and how enquiries reach you today. Without analysis, every decision is guesswork.
Strategy
We define measurable goals, priorities and budget. We decide what comes first and what can wait, in a written plan you can actually read.
Design
Structure, content, interfaces and conversion paths are designed before a single line of code is written or a campaign goes live.
Implementation
I build the website, campaigns, automations and tracking, with quality checks on speed, accessibility and data accuracy.
Measurement and optimisation
We review results with real data and act where it matters. The work does not end at launch.
Frequently asked questions
Questions I am asked most often
It depends on the number of pages, the content available and the integrations required. After the initial analysis you receive a plan with phases and expected dates, so you always know where the project stands.
You can, or I can take care of them based on an interview with you and the material you already have. Either way the content is organised to be readable by people and understandable by search engines.
Yes. At the end of the project you receive access, a short training session and written instructions for updating pages, posts and products.
Yes. I can review a live site with a technical and conversion audit, to establish whether optimising it or rebuilding it makes more sense.
I choose the technology per project: custom development for fast, specific sites, WordPress and WooCommerce when editorial independence or a full store is required.
Sources and references
Content on this page last reviewed: September 2026. The tools referenced above are changed by their own providers: where in doubt, the official documentation linked here takes precedence.
Related services
Services that work well with this one
SEO & AI Search
SEO, Local SEO, GEO and visibility in AI answers.
Explore SEO and AI SearchSEO & AI SearchLead Generation & Funnels
Landing pages, funnels, lead capture and qualification.
Explore lead generation and funnelsLead Generation & FunnelsAnalytics & Tracking
GA4, GTM, Pixel, Conversion API and dashboards.
Explore analytics and conversion trackingAnalytics & TrackingLet’s turn your digital presence into a growth tool
Tell me about your project. We will look at your goals, obstacles and opportunities together and identify the most effective solution.