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SEO & AI Search

SEO and visibility in search engines and AI-generated answers

People still search on Google, but more and more often they read an AI-generated answer. I work on both fronts: ranking in traditional results and being present in assistant answers.

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A search results page examined through a magnifying glass, connected to a network of information and a local business listing

What is the difference between SEO and GEO?

SEO, Search Engine Optimization, aims to place a page among the search results and earn the click. GEO, Generative Engine Optimization, aims to have the content of that page understood, summarised and quoted inside an AI-generated answer, where there is often no list of links to choose from.

The two share most of the work: a technically sound site, accurate content and consistent company information serve both. GEO adds attention to format: direct definitions, questions followed by self-contained answers, verifiable facts, and passages that still make sense when lifted out of the page. Nobody can guarantee presence in a generated answer; what you can do is make the content easier to use as a source.

Who this is for

  • Local businesses that want to be found for services, not only by name.
  • SMEs competing on high-competition searches.
  • Professionals who sell expertise and are assessed before first contact.
  • Companies online for years with unresolved technical issues.

SEO works on the content of the site: if the technical base needs rebuilding, start from the website itself; for immediate presence on the same searches, consider a Google Ads campaign.

Problems I solve

What usually gets in the way

  • The site does not appear for the searches that actually matter to your business.
  • You only rank for your company name, not for the services you sell.
  • Technical issues are limiting how pages are crawled and indexed.
  • Your local business profile is incomplete or neglected.
  • AI assistants quote your competitors instead of you.
  • You do not know which content brings traffic and which does not.

The solution

How I approach it

Before writing any content I check what is stopping the site from being found: indexing, URL structure, speed, duplicate content, internal links, structured data.

Then I work on real demand: which words people use, with what intent, at which stage of the decision. That produces a page and content structure covering the searches that can generate customers.

GEO, Generative Engine Optimization, is the newest part: organising information so an AI system can understand, summarise and quote it correctly when answering a user. In practice it requires clear content, verifiable information, consistent company data across sources and a structure that answers specific questions.

What is included

Activities included in this service

  • Initial SEO analysis and technical audit
  • Technical SEO: indexing, crawling, speed, sitemap, canonicals
  • Keyword research and search intent analysis
  • Optimisation of existing content and a plan for new content
  • Local SEO and Google Business Profile optimisation
  • Internal linking and information architecture
  • JSON-LD structured data
  • GEO: content designed to be quoted by generative engines
  • Monitoring of rankings, traffic and organic conversions
  • Regular reports with prioritised next actions

Concrete benefits

What changes for your business

Qualified traffic

Visits from people searching for exactly what you offer.

Results that last

Unlike advertising, rankings keep working when you are not spending on campaigns.

Presence in AI answers

Structured, consistent information that machines can read too.

Clear priorities

Actions ordered by impact and effort, with nothing done for its own sake.

Comparison

Traditional SEO and GEO compared

Traditional SEO and GEO compared
Traditional SEOGEO (generative engines)
Expected outcomeA position in the search results and traffic to the site.A citation or mention inside a synthesised answer.
Main leversTechnical SEO, keywords, content, internal links, Local SEO.Clarity of definitions, question-and-answer structure, consistent company data, structured data.
How it is measuredImpressions, clicks and positions in Google Search Console; conversions in Analytics 4.Brand mentions in answers, traffic from assistants, direct enquiries. Measurement is still partial.
TogetherThey work as one: GEO without a solid SEO base has nothing to quote, and content written to be quotable also performs in traditional results.

How I work

Five phases, in this order

The same sequence applies to a website, a campaign and an automation project. It keeps decisions traceable and avoids work done for its own sake.

Analysis

I study your market, your competitors, the data you already have and how enquiries reach you today. Without analysis, every decision is guesswork.

Strategy

We define measurable goals, priorities and budget. We decide what comes first and what can wait, in a written plan you can actually read.

Design

Structure, content, interfaces and conversion paths are designed before a single line of code is written or a campaign goes live.

Implementation

I build the website, campaigns, automations and tracking, with quality checks on speed, accessibility and data accuracy.

Measurement and optimisation

We review results with real data and act where it matters. The work does not end at launch.

Frequently asked questions

Questions I am asked most often

SEO takes time and timelines vary with your industry, competition and the starting condition of the site. No guaranteed rankings: what I can guarantee is a method, clear priorities and continuous measurement.

It is everything that makes your content easy for AI assistants to understand and quote. It means writing clearly, answering specific questions, keeping your company data consistent and structuring information so a machine can read it.

Yes, and it is often the fastest return. A well-managed Local SEO setup and Google Business Profile increase calls, direction requests and visits.

Not always. Content is worth publishing when it answers questions your potential customers actually ask. A few useful pages beat many generic articles.

With Search Console, Analytics 4 and rank tracking, connecting organic traffic to the enquiries you receive.

Sources and references

Content on this page last reviewed: September 2026. The tools referenced above are changed by their own providers: where in doubt, the official documentation linked here takes precedence.

Related services

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