A website is not there to look good. It is there to make clear what you do, who you do it for and why someone should choose you. I build business sites, professional sites, online stores and landing pages that work for your company every day.

Problem: The site gets visits but very few enquiries. Pages load slowly, especially on mobile.

Solution: I start from commercial goals, not from a template. We define what the visitor should do, what information they need in order to decide, and in which order they should meet it.

Benefits:

Traceable enquiries: Forms, calls and chats connected to tracking, so you know where every contact came from.
Real speed: Optimised images, lean code and a sensible loading order for every resource.
Independence: You can update text, pages and products without waiting for someone else.

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An online store on a desktop monitor and a smartphone

Activities included

Multi-page business websites
Websites for professionals and practices
WooCommerce online stores
Landing pages for advertising campaigns
Responsive design verified from 320 px to large desktop screens
Speed and Core Web Vitals optimisation

SEO & AI Search

People still search on Google, but more and more often they read an AI-generated answer. I work on both fronts: ranking in traditional results and being present in assistant answers.

Problem: The site does not appear for the searches that actually matter to your business. You only rank for your company name, not for the services you sell.

Solution: Before writing any content I check what is stopping the site from being found: indexing, URL structure, speed, duplicate content, internal links, structured data.

Benefits:

Qualified traffic: Visits from people searching for exactly what you offer.
Results that last: Unlike advertising, rankings keep working when you are not spending on campaigns.
Presence in AI answers: Structured, consistent information that machines can read too.

Explore SEO for small businesses Request a review

Search results examined and connected to a network of information

Activities included

Initial SEO analysis and technical audit
Technical SEO: indexing, crawling, speed, sitemap, canonicals
Keyword research and search intent analysis
Optimisation of existing content and a plan for new content
Local SEO and Google Business Profile optimisation
Internal linking and information architecture

Advertising

Paid advertising works when every euro is connected to an observable result. I plan and manage Search, display, social and remarketing campaigns tied to proper landing pages and correct tracking.

Problem: Campaigns generate clicks but not enquiries. Nobody knows which ads or keywords actually produce contacts.

Solution: An effective campaign starts from three things: the right demand to capture, a consistent message and a destination page built for one single action.

Benefits:

Immediate visibility: Unlike SEO, campaigns bring traffic from day one.
Budget control: Spend concentrated on what produces enquiries, not on what only produces clicks.
Data to decide on: You know which campaign, ad and keyword generated each contact.

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A target hit by an arrow, with ads and audience cards

Activities included

Google Ads Search and Performance Max campaigns
Display and video campaigns
Meta Ads on Facebook and Instagram
Remarketing and custom audiences
Audience and demand analysis
Landing page creation and optimisation

Social Media & Content

Posting is not enough. A social profile that helps the business has a defined audience, a recognisable message and content that moves people towards getting in touch.

Problem: Posting happens irregularly, whenever there is time. Content has no direction and does not explain what the company does.

Solution: It starts with strategy: who we are talking to, with what objective, around which recurring topics. From there comes a sustainable editorial plan, matched to the resources you actually have.

Benefits:

Consistent presence: A plan you can actually keep, without weeks of silence.
A recognisable message: Consistent tone of voice and visual identity across channels.
Useful content: Topics chosen from the questions your customers really ask.

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Social content on a smartphone next to a camera lens

Activities included

Editorial strategy and audience definition
Monthly content plan
Day-to-day social profile management
Copywriting for posts, carousels and short video
Graphic content consistent with your visual identity
Personal branding for professionals and business owners

AI Solutions

Artificial intelligence is useful when it solves a concrete problem: answering faster, finding information, qualifying an enquiry. I build assistants based on your procedures and your documents.

Problem: The same questions arrive every day and take up people's time. Enquiries outside office hours go unanswered.

Solution: The first step is organisational, not technological: we identify one or two processes where an automated answer has measurable value, and define what the assistant may and may not do.

Benefits:

Shorter response times: Frequent questions get an answer immediately, including outside office hours.
Time freed up: People focus on the work that requires judgement and experience.
Accessible information: One place to find up-to-date procedures, price lists and documents.

Explore AI solutions Request a review

An AI model connected to conversations across devices

Activities included

Chatbots for websites and messaging channels
AI agents connected to your CRM and business tools
Internal assistants over company information and procedures
Automated answers to recurring questions
Qualification and routing of incoming enquiries
Search across company documents

CRM & Automation

Most contacts are lost after the first message. A properly configured CRM and a few well-written automations make sure every enquiry is seen, followed up and called back.

Problem: Enquiries arrive through different channels with no single list. Follow-ups depend on whoever happens to remember them.

Solution: First we map the real sales process: where contacts come from, which steps they go through, who does what and within what time. Then we translate it into a simple pipeline whose stages correspond to actual decisions.

Benefits:

No lost enquiries: Every contact lands in a list, with a status and a next step.
Instant response: The prospect gets a confirmation within seconds, not days.
Less manual work: Reminders, messages and updates happen automatically.

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A CRM contact record connected to messaging, email and automated workflows

Activities included

CRM selection and configuration
GoHighLevel implementation and setup
Contact import and organisation
Sales pipelines and opportunity stages
WhatsApp automation
Automated confirmation, follow-up and nurturing emails

Lead Generation & Funnels

A funnel is not a sequence of emails. It is the complete path taking a person from first contact to a sales conversation, with the right steps and nothing lost along the way.

Problem: Enquiries are generic and rarely match the service. Many contacts stop replying after the first message.

Solution: We start from the offer: what you sell, to whom, and why they should prefer you. A funnel does not fix an unclear offer, it only amplifies one that is already solid.

Benefits:

More relevant contacts: The right questions filter out off-target enquiries before the call.
Better conversations: You reach the call already knowing the need, context and urgency.
Fewer contacts lost: People who are not ready are followed over time instead of abandoned.

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An acquisition funnel turning contacts into qualified records

Activities included

Offer and messaging analysis
Landing pages focused on one single action
Acquisition funnels and conditional paths
Forms balanced between data collected and friction
Quizzes and self-assessment tools
Lead magnets: guides, checklists, free reviews

Analytics & Tracking

Without correct data every decision is an opinion. I set up a measurement system connecting visits, enquiries and sales, while respecting the user's consent.

Problem: Analytics is installed but nobody looks at it because the data is unclear. Conversions are counted twice, or not at all.

Solution: I start from a measurement plan: which actions genuinely matter to the business, what they are called, which details they should carry. Skip this and you simply accumulate useless events.

Benefits:

Trustworthy data: Events verified one by one, with no duplicates and no gaps.
Faster decisions: A few clear metrics instead of reports nobody reads.
More efficient campaigns: Platforms receive correct signals and optimise better.

Explore conversion tracking Request a review

An analytics dashboard with charts and a conversion path

Activities included

Measurement plan and event naming convention
Google Analytics 4 configuration
Google Tag Manager implementation
Google Search Console connection and verification
Meta Pixel installation
Meta Conversion API readiness

Let’s turn your digital presence into a growth tool

Tell me about your project. We will look at your goals, obstacles and opportunities together and identify the most effective solution.

Let’s talk about your project