More relevant contacts
The right questions filter out off-target enquiries before the call.
Lead Generation & Funnels
Lead generation systems that deliver qualified contacts, not just sign-ups
A funnel is not a sequence of emails. It is the complete path taking a person from first contact to a sales conversation, with the right steps and nothing lost along the way.
When does a small business need a funnel?
A funnel is needed when enquiries arrive but do not match the service, or when many people look into you and then disappear. In that situation the problem is not traffic volume: it is the absence of a path that collects the right information, replies immediately and keeps the contact warm until the decision is made.
You do not need a funnel when the offer itself is still unclear, or when enquiry volume is minimal: in those cases define the proposition and fix the contact page first. A funnel amplifies a solid offer; on a confused offer it only amplifies cost. The minimum viable starting point is a landing page with one goal, a lean form, an automatic confirmation and the option to book a slot.
Who this is for
- Businesses with plenty of enquiries but poor relevance.
- Services with a decision cycle of weeks or months.
- Anyone spending on ads and losing contacts after the first message.
- Professionals who work by appointment.
A funnel needs traffic and somewhere for contacts to land: request a consultation on Google and Meta Ads and set up CRM and automation.
Problems I solve
What usually gets in the way
- Enquiries are generic and rarely match the service.
- Many contacts stop replying after the first message.
- Sales conversations start without any useful information.
- People who are interested but not ready to buy are forgotten.
- There is no structured path, only a contact form.
- Booking a meeting takes too many messages back and forth.
The solution
How I approach it
We start from the offer: what you sell, to whom, and why they should prefer you. A funnel does not fix an unclear offer, it only amplifies one that is already solid.
Then I build the path: a destination page with a single goal, a form or quiz collecting the necessary information, an optional valuable resource to download, instant confirmation and appointment booking.
Qualification happens automatically: based on the answers, the contact is assigned, prioritised or placed in a nurturing path with useful content until the timing is right.
What is included
Activities included in this service
- Offer and messaging analysis
- Landing pages focused on one single action
- Acquisition funnels and conditional paths
- Forms balanced between data collected and friction
- Quizzes and self-assessment tools
- Lead magnets: guides, checklists, free reviews
- Automatic qualification and contact assignment
- Appointment booking with connected calendar
- Nurturing sequences via email and WhatsApp
- Full integration with CRM and tracking
Concrete benefits
What changes for your business
Better conversations
You reach the call already knowing the need, context and urgency.
Fewer contacts lost
People who are not ready are followed over time instead of abandoned.
A measurable path
Every step is tracked, so you can see where people stop.
Comparison
Manual handling and an automated path
| Aspect | Manual handling | Automated path |
|---|---|---|
| Response time | Depends on who happens to be available. | Immediate confirmation, at any hour. |
| Qualification | Happens during the first phone call. | Happens earlier, through the form or quiz questions. |
| Limits | Does not scale with volume; follow-up depends on memory. | Requires upfront design and review of the automated copy. |
| Together | Automation handles capture, confirmation and reminders; the sales conversation stays with people, who arrive prepared. | |
How I work
Five phases, in this order
The same sequence applies to a website, a campaign and an automation project. It keeps decisions traceable and avoids work done for its own sake.
Analysis
I study your market, your competitors, the data you already have and how enquiries reach you today. Without analysis, every decision is guesswork.
Strategy
We define measurable goals, priorities and budget. We decide what comes first and what can wait, in a written plan you can actually read.
Design
Structure, content, interfaces and conversion paths are designed before a single line of code is written or a campaign goes live.
Implementation
I build the website, campaigns, automations and tracking, with quality checks on speed, accessibility and data accuracy.
Measurement and optimisation
We review results with real data and act where it matters. The work does not end at launch.
Frequently asked questions
Questions I am asked most often
No. In most cases you start with a landing page, a well-designed form, an automatic confirmation and appointment booking. Extra steps are added only when the data justifies them.
It is a useful resource a person receives in exchange for their details: a guide, a checklist, an initial review. It works when it solves a real, concrete problem for your audience.
The form or quiz collects a few key details and the system assigns the contact a priority and a path, notifying whoever needs to act.
It can be fed by SEO, social media and existing contacts. Campaigns come in when you want to increase volume in a controlled way.
Sources and references
Content on this page last reviewed: September 2026. The tools referenced above are changed by their own providers: where in doubt, the official documentation linked here takes precedence.
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Tell me about your project. We will look at your goals, obstacles and opportunities together and identify the most effective solution.