Web Design & E-commerce
Websites, e-commerce, landing pages, development and maintenance.
About
A consultant who designs, builds and measures
I work across the whole online presence: website, visibility, campaigns, contact handling and automation. Not as separate activities, but as one system that has to produce enquiries and simplify daily work.
I work with small and medium businesses, independent professionals and local companies. These are organisations where decisions are made quickly, budget has to be spent well and there is no internal marketing department to delegate to. That is why my role is twofold: defining the strategy and actually implementing it.
My professional background combines web development and digital marketing. On one side the technical work: development, performance, tracking, integrations, automation, artificial intelligence applied to processes. On the other the strategic work: positioning, content, campaigns, sales contact management.
That combination leads to better decisions. People who only know the technology build tools nobody uses; people who only know marketing ask for things that cannot be measured. Working on both levels reduces wasted time and budget.
Approach
How I take on a project
- I start from the data available, not from impressions. Even a little data says a lot.
- I prefer a few things done well to many done superficially.
- I write everything down: goals, priorities, decisions and the reasons behind them.
- I explain technical choices in plain language, without unnecessary jargon.
- I do not promise guaranteed results: I propose a method and measure its effects.
- If something is not working I say so and we change direction.
Skills
Areas of work
SEO & AI Search
SEO, Local SEO, GEO and visibility in AI answers.
Advertising
Google Ads, Meta Ads, remarketing and lead generation.
Social Media & Content
Strategy, social management, content and personal branding.
AI Solutions
Chatbots, AI agents, business assistants and integrations.
CRM & Automation
CRM, GoHighLevel, WhatsApp, email and workflows.
Lead Generation & Funnels
Landing pages, funnels, lead capture and qualification.
Analytics & Tracking
GA4, GTM, Pixel, Conversion API and dashboards.
How I work
Five phases, in this order
The same sequence applies to a website, a campaign and an automation project. It keeps decisions traceable and avoids work done for its own sake.
Analysis
I study your market, your competitors, the data you already have and how enquiries reach you today. Without analysis, every decision is guesswork.
Strategy
We define measurable goals, priorities and budget. We decide what comes first and what can wait, in a written plan you can actually read.
Design
Structure, content, interfaces and conversion paths are designed before a single line of code is written or a campaign goes live.
Implementation
I build the website, campaigns, automations and tracking, with quality checks on speed, accessibility and data accuracy.
Measurement and optimisation
We review results with real data and act where it matters. The work does not end at launch.
Values
What I consider non-negotiable
Transparency
Accounts, data and results are always yours and always accessible. No artificial technical dependency.
Substance
Every proposed activity must have a reason connected to a commercial objective.
Measurement
If an activity cannot be measured, we define how to evaluate it before starting.
Respect for people
Useful communication, consent respected, no aggressive tactics towards users.
Let’s turn your digital presence into a growth tool
Tell me about your project. We will look at your goals, obstacles and opportunities together and identify the most effective solution.